Scott is an absolute media zealot. His passion is our product. He has spent his entire professional life studying and dissecting brands to ascertain what makes them tick in this ever changing marketing environment.
surprising resultWith more than 20 years in the business, Scott is regarded as the “media guru” of UM, and is sought after for his advice on how to mature and reinvigorate iconic brands. Being one of the only global team members with a central media background, Scott’s insights are essential to propel UM forward as well as keep curiosity peaked throughout UM offices worldwide.
As Chief Marketing Officer, Scott applies the knowledge that he has gained from numerous roles throughout the media landscape to shape the UM brand in order to maintain its unique impact in the industry. Scott is charged with growing the UM brand and serving as a brand ambassador to ensure that all regions embody the UM philosophy and ideals. He is responsible for the uniform application of the UM brand throughout the 151 offices worldwide. Scott also implements branding education initiatives that have sparked creative and dynamic ideas to further develop the UM name globally.
In addition, Scott oversees UM’s global relationship with Coca-Cola across 57 countries where he manages the transition from strategic media planning to connection planning as well as the integration of new media. He played a vital role in the introduction of Coke Zero, Coke’s newest billion-dollar brand, and helped create innovative media attractions that won consumer attention. Scott has also molded brands such as L’Oreal Paris, Tide, and Olay, by building off their profound history, and advancing those companies into the modern media world.
From 2003-2004, Scott was EVP, Communications Director at MediaVest, and prior to that he was EVP, Communications Director in charge of the P&G account at Saatchi & Saatchi. Scott began his media career in 1988 at Starcom/Leo Burnett, where he worked as an Associate Media Director.
