Adweek.com
UM Wins Charles Schwab
July 13, 2009
NEW YORK Discount brokerage Charles Schwab has awarded its estimated $100 million media buying and planning account to Interpublic's Universal McCann after a review, the client has confirmed.
Other contenders included Aegis Group's Carat and the incumbent, PHD.
The win is UM's third big score in recent weeks, following its additions of Dyson in May and BMW in June.
PHD won planning and buying duties on the account after a consolidation review in 2005. Up to that point, PHD had been the planning incumbent for all of the client's offline advertising, and had managed print and out-of-home media.
